Trigger off real product behavior. Reach the right user, on the right day, with the message that fits what they just did.
Customers ignore broadcasts. They open the one email that responds to something they just did — invited a teammate, hit a limit, finished onboarding. Behavioral marketing is the difference between being relevant and being noise.
Pick an event in your product. signup_completed, workspace_created, integration_connected.
A single email, or a multi-step journey. Branch on plan, role, or whatever fits.
Bunloop fires the moment the event happens, throttled and deduped. You watch the conversion rate climb.