Custom objects

Model your product in Bunloop, not around it.

Define workspaces, deals, devices, courses — whatever your product needs. Then target, segment, and journey on them.

app.bunloop.com / data / models / workspace
workspace
Custom object · 2,847 records
Field
Type
Belongs to
Indexed
id
string
—
✓
name
string
account
✓
plan
enum
account
✓
created_at
timestamp
—
—
seat_count
integer
—
—

Define any schema

Fields, types, relations. Indexed lookups out of the box.

Use in journeys

Trigger off custom-object events. Condition on custom-object properties.

Query like a database

Full SQL or visual filter against custom objects.

Real-world

Every B2B product has more than users + accounts.

Linear has workspaces. Stripe has subscriptions. Notion has pages. Bunloop lets you model those things and journey on them — without forcing them into a "tag" or "trait".

  • Belongs-to relationships across objects
  • Backfill from your data warehouse
  • Sync from Postgres / Snowflake / BigQuery
app.bunloop.com / data / models / workspace
workspace
Custom object · 2,847 records
Field
Type
Belongs to
Indexed
id
string
—
✓
name
string
account
✓
plan
enum
account
✓
created_at
timestamp
—
—
seat_count
integer
—
—
More from Bunloop

Pairs well with

Journeys
Visual canvas for multi-step automations
Learn more
Broadcasts
One-off campaigns to a segment
Learn more
Transactional
Receipts, password resets, alerts
Learn more

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