Use case · Trial conversion

Convert trials into paying customers.

Spot the at-risk trial early. Nudge the engaged one toward upgrade. Hand off the rest to sales — all from the same journey.

app.bunloop.com / journeys / onboarding-v3

Trigger

signup_completed

Welcome

Wait

2 days

Branch

Plan = Pro?

Upgrade nudge

1,284 in flight

+38%

lift in trial → paid

14d

avg. trial length

4×

more sales-qualified trials surfaced

The problem

Most trials silently die in the middle.

A user signs up, pokes around for ten minutes, and never comes back. Or they hit a "magic moment" but never see your upgrade pitch. Both are leaks Bunloop closes.

From event to outcome

How it works

Score the trial daily

Combine engagement events and firmographics into a single 0-100 score that updates as the trial unfolds.

Branch on the score

High score → upgrade nudge. Medium → activation help. Low → win-back. Each gets the right cadence.

Hand off to sales

When score crosses your threshold, post to Slack and create a deal in your CRM. No manual queueing.

“Bunloop turned our trial into a real conversion funnel. We can see exactly where users drop and what to send to bring them back.”

Mateo Rivera

Founder & CEO · Pylon.dev

FAQ