Other tools bolt accounts onto users. Bunloop treats accounts as a first-class object with their own events, properties, and journeys.
In B2B SaaS, decisions are made by 4-7 people on the same account. They need different messages, coordinated, without spamming the inbox. Bunloop’s account model makes that easy.
Bring in firmographics from Clearbit, your CRM, or Bunloop’s built-in enrichment.
Account engagement = sum of user engagement. Score, segment, target.
Different journeys for IC / manager / exec. Coordinated by account, not user.