Use case · User nurturing

Educate. Activate. Retain. In order.

Walk users through your product. Highlight the feature they haven’t used. Stay in their inbox without overstaying your welcome.

app.bunloop.com / broadcasts / launch-week-day-1
Subject
Launch week, day 1: branching journeys
Body
Hi {{first_name}},

We just shipped branching journeys — conditionally route users based on plan, activity, or any property...
Audience
Active customers · Pro plan
2,847 recipients
Send
Tue, Mar 12 · 9:00 AM PT
+24%
feature adoption uplift
0.08%
unsubscribe rate (industry avg: 0.5%)
3×
higher 90-day retention
The problem

Nurture campaigns are a polite name for unread mail.

A 6-email drip sent on a calendar is a relic. Modern nurturing reads the user — what they used, what they skipped, where they got stuck — and responds. Bunloop makes that the default, not the exception.

From event to outcome

How it works

01

Map the activation paths

Identify the 3-5 "aha" moments users need to hit. One journey per path, branching on completion.

02

Send only when relevant

No emails on days a user is active in-app. Quiet hours respected. One unsubscribe link controls all nurture, never transactional.

03

Loop with feedback

Inline NPS, support hand-offs, and weekly digests close the loop. Negative signals trigger a human follow-up.

FAQ

Common questions

Build the loop. Let it run forever.